Collection Design: Florals
As a designer, I approached this floral collection as a story about drawing people closer to nature. Rather than repeating familiar floral ideas, I focused on wild botanicals, enlarged blooms, and expressive foliage to highlight details that are often overlooked. Sculptural forms, layered textures, and refined decoration bring depth and tactility to the collection.
Service
Product Design
Photography
Marketing
Client
Dymak
Year
2019 - 2021
I designed the patterns as an extension of the collection’s story, using botanical forms, scale, and repetition to create depth, movement, and visual rhythm across the range.
Alongside this, I led the creative direction for photography, defining the mood, styling, and composition to ensure the imagery supported the narrative and brought the designs to life in a cohesive and expressive way.
Floral Collection
Explore the collection to discover the full story behind the forms, patterns, and details.
