Marks & Spencer: Animal Friends
This ceramic collection for Marks and Spencer was designed as a quiet evolution of the brand’s Animal Friends story. Built on deep trend research and shopper insight, the focus shifted toward a more refined, modern expression.
Service
Product Design
Creative Direction
Trend Research
Client
M&S
LiveTrends Design Group
Year
2025 - 2026
The designs balance charm with restraint. Each character feels warm and familiar, but never loud. The result is a ceramic range that fits naturally into contemporary homes while still carrying the playful spirit that defines Animal Friends.
It is a collection shaped by market understanding, brand sensitivity, and a clear intention to elevate everyday objects into something quietly special.
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My M&S Designs
Snapshots of designs made through the course of 1 and 1/2 years, told through colour, form and feeling.
