Dymak Branding & Website
The main goal was to simplify, clarify and modernize a 30-year-old global brand through a new audio-visual language. Together with an IT-development company, I helped Dymak to recapture the essence of its brand by creating a new voice-visual language that unified its ethos while maintaining the elements that have marked its history.
The purpose of the voice and visual elements were to evoke nature and a sense of empathy through a warm colour palette, organic illustrations, and a simple and clean grid. The new visual identity promotes the brand’s values: trust, innovation and transparency.
Service
Art Direction
UI / UX Design
Client
Dymak
Year
2021
Founded by two Danish friends backpacking the world, Dymak is a Danish company that develops and supplies unique accessories in the home & garden industry worldwide. The company partners with their clients to design and manufacture products tailored to customers’ needs.
The purpose of the voice and visual elements is to evoke nature and a sense of empathy through a warm colour palette, organic illustrations, and a simple and clean grid. The new visual identity promotes the brand’s values: trust, innovation and transparency.
The Website
As the lead of a creative team, I spearheaded the rebranding of Dymak to align with its B2B objectives, emphasizing a modernized and simplified audio-visual language. Our approach was to create a unified voice and visual language that reflects the brand’s core values of trust, innovation, and transparency. By integrating warm colors, organic illustrations, and a clean, simple grid, we designed a visual identity that evokes nature and empathy. This transformation not only revitalizes Dymak’s image but also enhances its appeal to global partners, ensuring that the brand’s heritage is preserved while appealing to contemporary aesthetic standards.
