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Designing the Animal Friends collection for M&S has been a reminder of why I enjoy this work. The project grew from simple sketches into a full seasonal story shaped by research, iteration, and close collaboration. Big brands come with clear frameworks, yet they still leave room to explore and refine ideas until they feel right for real homes and real shoppers.

My Summer 2026 work began with months of trend research and material studies, then moved into form exploration and colour trials. The season leaned toward softer coastal cues and modern nautical details, which I shaped into ceramics that feel clean, calm and easy to place. Each piece sits within a clear story, grounded in consumer insight and guided by a simple idea: make summer feel effortless.

The Halloween 2026 catalogue was designed as an invitation into a playful and slightly mischievous world rather than a traditional spooky one. I built the story around curiosity, humor, and characters.

This Christmas collection was designed around warmth, nostalgia, and playful tradition. I created a range that blends familiar holiday cues with modern shapes, color, and character, allowing each collection to tell its own story while working together as a cohesive whole.

As a designer, I approached this floral collection as a story about drawing people closer to nature. Rather than repeating familiar floral ideas, I focused on wild botanicals, enlarged blooms, and expressive foliage to highlight details that are often overlooked.